Visit the Sale Organizers Bulletin Board
As seasonal consignment sales expand to more markets around the country, a need has arisen for consignment sale owners to network and share information. What advertising is most effective? Do you bulk mail, or use postcards? What kinds of layouts do you have for traffic flow? These are questions every sale organizer faces. What works in the Nashville market, may not work in the Atlanta or DC Metro areas.
This online community was designed originally for seasonal consignment sale organizers to share ideas. However, if you're interested in starting your own consignment sale - please register and check out the "classifieds" section. Here's where you'll find "sales" for sale, racks, tables, etc.
Fixtures:
- Look for any clothing stores in your area that are going out of business. Many times they'll sell to you - cheap!
- Check the Yellow Pages for "Store Fixtures-Used"
- Try Alpha Store Fixtures: www.storefixtures2000.com
- Gershel Bros is a mainstay: www.gershelbros.com
Marketing:
- Advertise on our website
- Advertise in your local parenting magazines and community newspapers
- Drop off sale flyers with area daycare centers, many times they will put them in the kids cubbies.
- Email marketing! We recommend VerticalResponse
for easy mailing list management, high delivery rates, and full compliance with current SPAM laws.
- Be sure to hand out business cards to everyone you meet. Every time you talk about your sale, have a card handy. Any time you need to give someone your contact information, whether it's a potential consignor or just arranging a play-date for the kids - give them your card. Get 250 free from VistaPrint.
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